From restaurants and cafés to takeaway counters and food trucks, a QR code can lead to your menu, opening hours, location or existing ordering service. Learn how a mini-site can bring it all together behind one QR code.
On a table, at a counter, on takeaway packaging or on a food truck, a QR code lets customers access information on their phones without installing an app. It can open a menu, a web page or a link to an external service.
A QR code can provide access to a digital menu, a drinks list or a PDF document. Customers can browse dishes and prices on their phones, even before taking a seat.
The menu can be updated without reprinting materials, provided its web address stays the same or the QR code points to a page whose links can be changed.
Does your restaurant, takeaway or food truck use Deliveroo, Uber Eats, Just Eat or another delivery service? Your QLII mini-site can bring together links to these platforms, your own ordering service if you have one, your menu, opening hours and contact details. Customers can choose how to order or reach you, without relying on a single intermediary.
A mini-site does not replace booking or ordering systems: it brings together links to the services you already use.
Opening hours, address, Google Maps directions, social media or the official website: all this information can be brought together on a single page accessible through a QR code.
In tourist areas, offering multiple languages can help visitors. On QLII, translations require an eligible paid plan and are not included in Free.
A mini-site is a web page reached by QR code or link. It brings together key information for a restaurant, snack bar or food truck, with no app to download.
Unlike a QR code pointing directly to a PDF, a mini-site can offer multiple links and its content can change without replacing the printed QR code.
Using a smartphone, the customer scans the QR code placed on a table, a shop window or printed material.
The restaurant's page opens in the browser without requiring an installation or account creation.
The mini-site introduces the business, what it offers, key practical information and its most useful links.
Depending on the published information, visitors can view the menu, access social media, find directions or follow a link to an external booking service.
Each link provides direct access to the corresponding service: WhatsApp, Instagram, Google Maps, a website or a booking platform.
Restaurant owners can update their links and information from their management dashboard without replacing QR codes that have already been printed.
Some restaurants want to stay in touch with customers to announce a new menu, an event, a special evening or other news.
If the mini-site includes this feature, visitors can voluntarily leave their contact details to receive updates. Signing up must remain optional.
The restaurant can then export contacts who have given their consent and use them in its own communication tool, in accordance with personal data protection rules.
Signing up remains optional, and visitors must be able to withdraw their consent.
With a QLII mini-site, the same QR code remains the entry point even when the menu, food truck location or links change.
A new menu, a different Instagram account or a new booking service: links can be changed while keeping the same QR code.
This approach avoids multiplying printed materials and makes it easier to update the information shared with customers.
A QR code can make restaurant information easier to access, but its effectiveness depends on how it is used. It should provide a useful service without making the customer experience more complicated.
When a QR code links to an editable page, a restaurant can update its links, contact details or services without replacing printed materials.
Most modern smartphones can scan a QR code directly using their camera. No special app is needed to open a standard web page.
A multilingual mini-site can make essential information easier for international visitors to access. This requires an eligible QLII plan and is not available with Free.
Some customers prefer a printed menu or asking staff directly for information. A QR code should remain an additional option rather than a mandatory step.
Pages accessed through QR codes should load quickly, be easy to navigate and remain readable on small screens. A PDF that's difficult to zoom in on or a poorly adapted mobile website can discourage visitors.
A QR code linking to a web page generally requires an Internet connection. It's therefore best to keep an alternative way to access important information.
Before installing a QR code, consider what information visitors actually need and when they are most likely to need it.
A QR code at the entrance does not necessarily serve the same purpose as one on a table or a takeaway menu.
The important thing is to provide easy access to useful information rather than multiplying QR codes without a clear purpose.
The location of a QR code directly affects how useful it is. Customers may look for different information depending on whether the code is at the entrance, on a table or on takeaway material.
A QR code placed outside allows passers-by to discover the restaurant, even when it is closed.
They can browse the menu, check opening hours, access social media or find a booking link.
It is best to place the QR code at eye level, in a well-lit and easily accessible spot.
At the table, a QR code can provide access to the menu, drinks list or information about the services offered.
At the counter, it can also help customers find the restaurant's contact details, social media or sign up to receive its news.
The display should remain discreet, legible and stable enough to scan easily.
On takeaway packaging, bags, cups, flyers or business cards, a QR code helps customers find your snack bar, restaurant or food truck again after buying.
It can direct them to social media, practical information or a booking service for a future visit.
A hotel, guesthouse or nearby business can share the QR code of a recommended restaurant with its visitors.
Visitors can access restaurant information directly, potentially in their own language, without searching for its website or contact details.
Explore mini-sites from businesses showcasing what they do on QLII.
