QLII FOR TRADESPEOPLE & MAKERS
Electrician in New York, plumber in London, carpenter in Miami, painter in Manchester, craft maker or repair specialist in Boston, stonemason in Cornwall: whatever your trade, a professional online presence helps customers find your contact details and examples of your work.
A full website is not always necessary. With QLII, create a free professional mini-site: one web page accessible through a link or QR code, bringing together essential business information.
This web page can be shared from a business card, work vehicle, quotation or printed material. Its content can be updated without changing QR codes already in use.
For tradespeople, being easy to contact and showing their work matters. A QR code leads to a mini-site with useful information on one mobile-friendly web page.
A carpenter can show fitted interiors, a painter completed projects, a ceramic artist original pieces, and a stonemason finished stonework.
By linking a QR code to a mini-site, the tradesperson can guide visitors to their website, project galleries, Instagram account or other examples of their work.
It is a simple way for potential customers to discover the person's work and range of skills.
After a recommendation, a meeting on a job site or a trade show, potential customers should be able to find the tradesperson's contact details easily.
The mini-site can bring together a phone number, email address, WhatsApp contact or a link to an external quotation form.
Customers can choose the contact method that suits them without searching multiple places online.
Service areas, working hours, specialities, workshop addresses and social media links: the information people need depends on the trade.
A plumber can highlight contact details and service areas, while a maker can direct visitors to an online shop or upcoming events.
A mini-site presents key information and directs visitors to resources suited to each type of business.
A business card handed out after a job, a QR code on a work van or a leaflet shared at a craft market can help customers find the tradesperson again.
They can check contact details, view past work or share the mini-site with someone looking for the same skills.
When enabled, the “Stay informed” feature also lets interested visitors voluntarily share their contact details, with consent, so the tradesperson can send updates using their own communication tools.
A QLII mini-site is a professional web page accessible by QR code or link. Tradespeople can present their work, skills and contact details without building a complex website or requiring visitors to install an app.
Whether working on job sites, in a workshop or directly at customers' premises, a tradesperson can update their page while keeping the same QR codes on professional materials.
Someone notices a QR code on a plumber's van, receives a carpenter's business card or discovers a maker's stall at a craft market.
They scan the QR code with their smartphone and open the tradesperson’s mini-site directly, without installing an app or creating an account.
The mini-site shows the business name, what it does, its specialties and available practical information.
Depending on the trade, visitors can follow links to project photos, a portfolio, an online shop, customer reviews or the business's social media accounts.
This gives them a first impression of the services offered and the professional's expertise.
When customers want information or a quote, they can quickly find the available contact options.
Depending on the details provided, they can call, send an email, use WhatsApp or open a quote request form hosted on an external website.
The mini-site makes it easier to get in touch without requiring a particular booking or quotation system.
Some customers want to follow a maker's new creations, learn about upcoming craft markets or stay informed about developments in the business.
When the business enables this feature, visitors can voluntarily sign up by providing their first name and either an email address or phone number.
The tradesperson can then use the contact details collected with consent in their own communication tools, in accordance with personal data protection rules. Visitors must be able to withdraw their consent.
A QR code linked to a professional mini-site can help tradespeople and makers showcase their business and make it easier for potential customers to get in touch. It is a simple way to build an online presence, but its effectiveness depends on the information provided and how it is used.
Independent tradespeople and makers do not always have the time or budget to build and maintain a traditional website.
A mini-site provides a professional web page showing their services, specialties, contact details and links to completed work.
A business card can get lost, a work vehicle does not stay in the same place forever, and a job-site sign will eventually be removed.
A QR code printed on these materials, however, lets customers save access to the tradesperson's mini-site, find their contact details again or share the page with someone they know.
A tradesperson may change phone numbers, expand their service area or develop new specialities.
When the QR code links to an editable mini-site, the tradesperson can update the web page without replacing materials already handed out.
An online presence can help a tradesperson become better known, but it does not replace experience, the quality of their work or the trust built with customers.
Photos of completed projects, professional references and recommendations remain important ways to demonstrate expertise.
To be useful, a QR code needs to be visible on suitable materials, such as a work vehicle, business card, quotation, workshop display or market stand.
It should also include a clear indication of what visitors can discover when they scan it.
A mini-site presents essential information and directs visitors to the most useful links.
It does not replace quotation software, an invoicing system, an online shop or a full website when the business needs more advanced features.
A professional QR code can be used on many types of materials to promote a business, showcase completed work or make it easier for customers to get in touch.
The best placement depends on the trade, customers' habits and opportunities to meet potential new clients.
A plumber's van, an electrician's work vehicle or a landscaper's truck: everyday journeys offer many opportunities to make a trade business visible.
A QR code on the vehicle can give interested people access to the tradesperson's mini-site, where they can find contact details, specialities and examples of completed work.
It should be large enough and have sufficient contrast to scan easily when the vehicle is parked, without encouraging anyone to scan it in traffic.
A business card handed over after a job or a quote sent to a potential customer provides an opportunity to share a professional web page.
By scanning the QR code, recipients can find business information, view completed work or access the tradesperson's contact options.
When the mini-site is updated, the same QR code still works on documents already handed out.
A cabinetmaker can display a QR code in the workshop, a ceramic artist at a market stall and a bicycle repairer near the reception counter.
Visitors can then find creations, services, opening hours or links to an online shop.
The QR code also lets visitors continue exploring after they leave, even if they do not immediately make a purchase or request a service.
For construction tradespeople, a job-site sign can introduce the business to local residents and passers-by.
A QR code can lead to a professional mini-site displaying the tradesperson's specialities, contact details and examples of completed projects.
It can also be included on flyers, brochures or posters, provided it remains easy to access and scan.
A tradesperson or maker may change contact details, develop new services or expand their professional portfolio.
By linking printed materials to an updatable mini-site, they keep a stable access point to their business without repeatedly reprinting QR codes.
The goal is simple: help potential customers find the tradesperson easily, at the right time and through the most convenient material.
Explore mini-sites from businesses showcasing what they do on QLII.
With Free, create a professional mini-site with no time limit: up to 5 links, a public page and a permanent QR code. Videos and translations are not included in Free. Upgrade when your needs grow.
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