What should a self-employed craftsperson put on a web page?
When someone looks for a craftsperson or tradesperson, they mainly need to know three things: do you offer the right service, do you work in their area, and can they contact you? A simple page can answer all three without becoming a major website project.
Describe your services in everyday language
Use the words customers search for: plumbing repairs, bathroom renovation, bespoke furniture or garden maintenance. Separate regular work from specialist projects. A short, specific list helps more than claiming you do absolutely everything.
Make your service area clear
Name the towns, villages or realistic travel radius you cover. Don't advertise a huge region if you rarely accept work there. If longer journeys are sometimes possible, explain that they require a discussion first.
Show a few real examples
Three to six carefully chosen project photographs can demonstrate your work. Add useful context while protecting customer privacy. Never publish a private address or identifying details without permission. Before-and-after photos can help, provided they honestly represent the job.
Make quote requests easy
Explain which details help you respond: location, type of job, preferred timescale and perhaps photos. Offer contact by phone, message or email according to how you work. Avoid promising instant replies if you spend most of your day on site.
Include trust-building facts
Contact hours, relevant qualifications, insurance where applicable and your professional identity can help a customer decide. Keep claims accurate and check the disclosure rules that apply to your trade and country.
Essential page checklist
- Specific services, written clearly.
- Realistic service area.
- A few authorised project photos.
- Simple contact or quote request.
- Working, up-to-date links.
Explore an online page for trades and crafts. The page does not replace your expertise; it helps the right customers understand and reach you.
